Communication Design

Euan McCreadie

Euan McCreadie ‘s main project (“The Bare Assets”) focuses on the architectural style of Brutalism, which consists largely of solid concrete facades, muted tones and blocky structures in an attempt to “aestheticize the mundane”. To achieve the project, McCreadie has drawn inspiration from a number of photographers and artists associated with Bauhaus, New Objectivity and the New Topographics movement. These include Albert Renger-Patzsch, Alexander Rodchenko and Lewis Baltz, among others.

Most of the work featured in the final presentation of this project was shot in London, with a select few from Glasgow and Edinburgh. McCreadie was excited to have been able to travel to London for this project, as London has some of the most interesting and striking examples of Brutalist architecture in Britain.

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